Ancient mineral water from New Zealand
Drawn from an ancient artesian aquifer beneath Mount Taranaki’s volcanic landscape. Naturally protected deep underground for thousands of years and carbon dated to be at least 46,000 years old.
One source. Shaped by nature.
46,000 years in the making
Beginning as rainfall on Mount Taranaki, the water slowly journeys beneath the earth’s surface through layers of volcanic rock.
Over thousands of years, it is naturally filtered and shaped by the surrounding geology before being drawn from an ancient artesian aquifer deep underground.
Through carbon dating, the water has been measured to be at least 46,000 years old at the time of bottling.
A mineral profile unlike any other
As the water moves slowly through layers of volcanic rock, naturally occurring minerals are absorbed along the way, shaping Pure One’s distinct mineral profile.
With 780 mg/L of Total Dissolved Solids (TDS), Pure One sits within the medium mineral category - delivering a smooth, balanced taste with natural minerality.
The only known mineral water of its kind in New Zealand.
Mineral water refills
Our award-winning New Zealand mineral water is available through eco-friendly in-store refills in Taranaki. Bring your own container or choose from our reusable glass and BPA-free bottles.
Nationwide, our online refill system allows customers to return empty Pure One containers for refilling - a more sustainable way to enjoy premium mineral water across New Zealand.
Award-winning taste
Recognised internationally for its taste and quality, Pure One has received Gold at the Fine Waters Taste Awards for three consecutive years (2024, 2025, and 2026).
Awarded in the Still, Medium Minerality category, Pure One continues to be recognised amongst the world’s leading fine water's.
Pure One I New Zealand Mineral Water I 500ml Glass - Case of 12
