Our water story
Our story has always been New Zealand, experienced through each sip of Pure One. Embark on a journey back in time to discover a water that has been untouched for at least 46,000 years. To a time of clean, green and pure. Discover the story of New Zealand’s most unique mineral water.
Standing high above sea level, surrounded by lush native forest, pristine streams, and waterfalls, lies the magnificent Mount Taranaki. As clouds gather above the summit, rainfall begins its voyage deep beneath the earth’s surface. Along this journey the water is naturally filtered through layers of volcanic rock; protected and preserved from external elements.
A unique single source deep beneath the earth
Our water flows deep beneath the earth to an ancient artesian aquifer known as The Matemateāonga Formation. The aquifer is dominated by sandy mudstones and siltstones, but is characterised by irregular sandstones, limestones and shell beds from the Miocene to Pliocene epoch, dating back approximately 3.6 - 23 million years.
As the water reaches the depths of the aquifer it slowly migrates through reacting with the sediment. Ions are exchanged between the water and rock resulting in Pure One's signature mineral content.
Existing under such geological pressure the water flows naturally to the surface through a 1,000m sealed well, emerging pure and untouched. With a measured age at bottling of at least 46,000 years, Pure One is scientifically assessed as the oldest known mineral water in New Zealand and one of the oldest in the world.
The oldest known bottled natural mineral water.
Incredible minerality
To be mineral water, water must contain at least 250 mg/L TDS (Total Dissolved Solids); anything under that amount results in the water being spring water.
With 780 mg/L TDS, Pure One is the only known mineral water of its kind in New Zealand. Not only is it incredibly hydrating, it also includes 17 of the 21 minerals considered essential to good health. These include calcium, magnesium, sodium, potassium, phosphorus and chloride. As well as hard to source trace minerals such as iodine, selenium, vanadium and zinc.
Typical analysis at source, (accurate to +/- 20%)
pH 8.4-8.5
Bicarbonate 650 mg/L
Boron 2.4 mg/L
Calcium 3.8 mg/L
Chloride 36 mg/L
Chromium < 0.08053
Cobalt < 0.00021
Copper 1.41 µg/L
Fluoride (natural) 1.45 mg/L
Iodine 9.1 µg/L
Magnesium 1.3 mg/L
Managenese 1.59 µg/L
Molybdenum 2.4 µg/L
Nitrate <0.2 mg/L
Phosphorus 111 µg/L
Potassium 3.3 mg/L
Selenium 1.1 µg/L
Silica 20 mg/L
Sodium 324 mg/L
Sulphate 500 µg/L
Vanadium 1.1 µg/L
Zinc 1.9 µg/L
Hardness 14.8 mgCaCO3/L
Total Dissolved Solids 780 mg/L
There will always be slight variances due to our water being 100% natural
Unmistakable taste
Each natural mineral water has its own unique taste and characteristics depending on the journey the water takes as it flows to the site of its source.
The subtle taste and character of Pure One comes from our signature mineral content, fine-tuned by nature over 46,000-years. Comprised mostly of bicarbonate and sodium, with low levels of calcium and magnesium, these subtle nuances contribute to our soft, almost sweet taste and smooth finish - it is unmistakable and truly unique.
Pure One was awarded Gold for Taste, Still, Medium Minerality, at the 2024 Taste & Design Awards in San Sebastian, Spain.